This week at SXSW Amazon Prime focused on two of its big name TV titles, the most fabulous being Lizzo’s new reality TV show, Watch Out for the Big Grrrls. In the show’s trailer, Lizzo says, “girls who look like me don’t get representation.” So, in her new show, “it’s time to roll up my sleeves and find them myself.” Lizzo is on the hunt for confident, bad-ass women to join her world. Only the most talented dancers will have what it takes to twerk it out on world stages with her and join in the ranks of the elite BIG GRRRLS.
Known and beloved for her commitment to body positivity and representation, the Amazon Prime activation focused on a pillar of the Lizzo brand – making you feel GOOD AS HELL.
The Tunnel of Positive Affirmations
Entering the space, guests walked through a long neon tunnel over words like BADASS, POWERFUL and WORTHY, meant to put that extra empowered pep in your step. It was hard not to dance to the catchy beat overhead singing “watch out for the big girls,” in what can only be assumed to be the show’s new theme song. The end of the tunnel provided the first of many photo opps under the show’s lockup against a neon star-speckled wall.
I’ve Always Got the Juice
A very helpful and lovely member of the Lizzo activation team recommends you grab a “juice” (in this case a pink grapefruit, Topo Chico tequila cocktail) to pair with the other activities. The best part of the Juice was a partially hidden BIG GRRRL MANTRA on the back of the building. Hats off to the copywriter for this one. Full transcript below.
The Big Grrrl Mantra
I am IN MY BAG. I’ve got nothing but love for myself. Loving myself isn’t a choice. My talents are limitless. I’ve always got the juice. I won’t let anybody steal my joy. I am never not growing. I get better and better every. single. Day. I am BIG blessed. I’ve got BIG confidence. And I’m BIG grateful for my life. I’m building the life I DESERVE. I am a grown-ass woman & don’t need to fit in. I’ve got a beautiful body that keeps me alive, inspired and prepared for anything. I own my curves, my imperfections and my insecurities. My vibe and my body will take up space. I am just as fine as those other girls. My energy is MINE and I decide who gets it. I am THAT bitch, 100% of the time. PERIODT.
Hair Toss, Check My Nails
The pinnacle of the Lizzo activation included a two-story hair and nail salon with a menu of simple hairstyles and press-on nail designs. The only mistake I made that day was forgetting that press-on meant “ready-to-wear” leaving me with 2-inch nails more powerful than I know how to wield. Had I not done my hair that day, I could have enjoyed services like beach waves, a scalp massage and even a short trim!
100% That Bitch
The activation was complete with one final photo opp, a food truck of snacks and swag, as well as a large stage that Lizzo went on to perform later that evening.
Can confirm this activation was 100% that awesome!
Watch Out for the Big Grrls begins streaming on Amazon Prime starting March 25.
