Prime Video’s activation “Vought Land” is exactly what you’d expect to see at an evil corporation’s theme park, including a waiver to enter and over-priced popsicles (like $200 overpriced). This activation gave the emmy-nominated superhero series the true Disney treatment with experiences themed to one of Vought’s seven.
All Aboard the A-Train A-Tram
The real magic of a theme park is felt when you walk in the front gate, and Vought Land was no different. Operated by employees, the A-Tram opened a subway door experience offering A-Train’s latest music video and transit style advertising for products like The Deep’s green initiative, Vought’s new movie “Dawn of the Seven” and Vought-A-Burger’s “The Seven Tower” which quite literally is seven patties tall.
Queen Maeve’s Queer Inclusive Kingdom
Vought pivoting from burying Queen Maeve’s romantic life to profiting on it is one of the more clever parts of this activation. While I believe the real Vought Land Inclusive Kingdom would feature much more problematic installments, this version featured a more tasteful approach with pride rainbows, $46-$349 fruit popsicles and a photo booth.
Starlight’s Carousel
The electrifying addition from Starlight included a golden carousel. This one was a bit more of a stretch thematically, but did provide a lot of fun to our crew in the park!
Red, White + Booze & City Hall
Like many theme parks, Vought knows the key to profit includes alcohol sales, so they included two themed bars with blue cocktails and beer.
Vought-A-Burger
This delightful nod to the Texas chain What-A-Burger offered both a real beef or vegan burger, The Big Homie Jr., with “hero” fries. Of the whole setup, this area was my favorite because of the obvious free burger, but also the attention to detail in the packaging. The burger and fries had their own boxes and a small pack of “diabolical” temporary tattoos.
Season three of The Boys begins streaming on June 3, only on Prime Video.
