SDCC 2023: Paramount+ Yellowjackets, Transformers, Good Burger and SpongeBob to The Lodge Experience

Transformers rise of the beast
Credit: Paramount Pictures

UPDATE: SOLD OUT

We were lucky enough to check out Paramount+ The Lodge Experience at SXSW and the streaming platform is bringing it back to San Diego Comic-Con with some new properties on display.

Originally created as part of the streaming platform’s Mountain of Entertainment campaign, Paramount+ brings a new iteration of The Lodge to SDCC goers this summer. Immersing attendees in an ultimate ‘mountain lodge’ experience, The Lodge will walk guests through a variety of photo moments and themed decor inspired by some of the summer’s biggest titles, including Good Burger, Transformers: Rise of the Beasts, Yellowjackets, Spongebob Squarepants and more. Themed refreshments will be served, allowing you to munch on sliders straight from the Good Burger counter and sip cocktails crafted at the 1923 speakeasy.

Location: Happy Does, 340 Fifth Avenue, San Diego, CA 92101.

Hours: Wednesday, July 19 from 6pm-10pm, Thursday, July 20 – Saturday, July 23 from 12pm-10pm, and Sunday, July 23 from 10am-7pm.

Here is the full lineup of properties and series they will be showcasing: 

  • Transformers: Rise of the Beasts: Visit Energon Station to replenish your energy and unleash your inner beast with some tantalizing PRIMAL BREW (cold brew) and AUTOBOT TEA (iced tea).
  • Good Burger 2: Munch on delicious tray pass sliders and fries from the classic Good Burger counter.
  • Yellowjackets: Step inside Lottie’s serene compound, where there’s more than meets the eye. Guests will explore a path through the activation to the secrets inside, and those lucky enough to reveal the iconic antler queen will leave with their very own bespoke Yellowjackets playing cards.
  • SpongeBob SquarePants: Take a trip under the sea to Bikini Bottom and visit The Krusty Krab. While at the iconic restaurant, grab a seat at the boat set for an underwater selfie photo moment.
  • Special Ops: Lioness: Crime awaits in the CIA safe house, where guests will be asked a series of “tests” matching with one of the three female archetypes. Fans will then receive a card with a character-match write-up and tune-in info. For guests passing by, the space features a spycraft wall where consumers can discover secrets.
  • Star Trek: Returning by popular demand, Star Trek’s Caricature Studios welcomes guests to take a seat at one of three rock thrones where artists will sketch visitors as their own Trek character. While at each studio, guests can select from a menu of preset characteristics adding details like uniform weapons, specialty alien-race touches, skin tone, etc.
  • 1923: Discover a hidden speakeasy where you’ll find yourself in the Silver Dollar Soda Shop. Step inside and order a glass bottled root beer or a specialty cocktail within the existing nook. With a tasty beverage in hand, guests can then take a seat in the 1923 portrait studio for a vintage-style photo moment.
  • CBS Sports: Reimagine the iconic CBS Sports desk with a winter twist celebrating all sports, all the time. While walking around, take a peek at the CBS Sports “Hall of Fame” memorabilia wall, including items from NFL, UEFA & NWSL (San Diego Wave FC), and play a friendly game of shuffleboard.
  • Ink Master: Experience a day in the classic Ink Master banquette booth while flipping through a book of airbrush tattoo options from your favorite Paramount+ shows. Stencil options from beloved Paramount+ shows include Beavis and But-Head, Spongebob, RuPaul’s Drag Race All Stars, and more.
  • Pet Sematary: Modeled after the film’s themes, guests will be invited to the Pet Sematary portrait studio for a photo moment where aftereffects will be added to invoke the dead in a beautiful yet dying environment. Post-photo, digital versions will be available for consumers to share on social media.