SXSW 2022: Prime Video Invites You to Glam-Up and Grab a Burger at their “Superheroes and Superstars” Activation

Prime Video will kick off SXSW with a pair of experiences that allow fans to enter the worlds of “Superheroes and Superstars.”

For all superhero fans in attendance, Prime Video will be bringing the world of ‘The Boys’ Season Three to life with a VoughtLand installation, where guests can enter the VoughtLand castle to find Queen Maeve’s Inclusive Kingdom. There they can grab a bite to eat at Vought A Burger, kick back at Homelander’s Red, White, and Booze Bar, or take a ride on Starlight’s Carousel of Dreams.

For fans seeking out superstardom, ‘Lizzo’s Watch Out for the Big Grrrls’ will be giving attendees the opportunity to prepare for their moment in the spotlight with a positive affirmation tunnel, choreography instructions, Lizzo-inspired cocktails at the supersized Juicebox bar, and other engaging, interactive activities on-site, such as a salon for a relaxing glow-up, complimentary swag, and more.

Dates: Friday, March 11 – Monday, March 14

Location: 604 Driskill Street, Austin, Texas (entrance located at the corner of Driskill St. & Red River St.)

Hours of Operation:

• Friday, March 11: 12 – 9 p.m. CT
• Saturday, March 12: 12 – 6 p.m. CT
• Sunday, March 13: 12 – 6 p.m. CT
• Monday, March 14: 12 – 6 p.m. CT