CBS’s haunted comedy series ‘Ghosts’ is heading to San Diego Comic-Con with an off-site activations that will be setup like a campsite. A-frame tents, activation stations (no word yet on what this entails) and snacks around the campsite to earn those merit badges.
But a physical activation isn’t the only thing being haunted at Comic-Con this year. Fittingly CBS is always launching a Metaverse version of Woodstone Mansion where fans can “bring ghosts to life” and indulge in NFTs and additional experiences online.
Here is the full activation rundown:
WHEN: July 21-24 | 10AM to 6PM
July 21 Screening | 7:30PM
WHERE: Interactive Zone at Petco Park (100 Park Blvd, San Diego CA 92101)
The Activation:
As part of CBS’s “Summer of GHOSTS” immersive marketing campaign honoring the “recently departed” first season and its upcoming sophomore season this fall, GHOSTS will show up in San Diego with Pinecone Trooper Pete’s “Friend Zone,” an activation with a campsite feel in honor of scout leader ghost Pete, whose unfortunate archery accident left him with an arrow through his neck for eternity. The activation will be set up at the Interactive Zone at Petco Park from July 21-24, and will feature a “scare-free” archery activation – but nothing is what it seems at this campsite setup on ‘the lawn’ of The Woodstone Mansion – the show’s setting and home to the ghosts. Fans can connect with Ghosts and ‘the other side’ through psychic mediums and programming that’ll give attendees insight into their past, present, and future lives.
The Metaverse:
Fans who can’t make it to San Diego can still enjoy the GHOSTS experience in the Metaverse, which, beginning on July 21, will take fans on an immersive journey through the haunted Woodstone Mansion to solve puzzles, undertake quests and earn limited edition, collectible NFTs (Non-Fungible Tokens). The GHOSTS mansion was meticulously recreated using actual blueprints and features surprising interactions with the show’s main characters.
‘Ghosts’ is based on a BBC series and just finished season 1. You can watch the entire season on CBS.com right now to get caught up on the series.
It follows Samantha and Jay who throw both caution and money to the wind when they decide to convert a rundown country estate they inherited into a bed and breakfast – only to find it’s inhabited by the many opinionated spirits of deceased residents who now call it home.
While the programming for San Diego Comic-Con will be trickling in, in the days ahead, there is no official panel planned for ‘Ghosts,’ but with an activation presence on the ground you would have to think a panel will be taking place as well. Most likely in Ballroom 20.
